As you all probably know by now we work (what seems like continuously) on a little project called World Beach Rugby. Twice a year we design a range of clothing which is sold online through the UK’s no. 1 rugby retailer, Lovell Rugby. 

However this summer they wanted something a little different, rather than the usual t-shirt designs, they wanted us to create some designs to be sublimated onto fitted style rugby shirts. The designs would be dyed directly into the fabric so we were therefore able to utilise the whole shirt for the design rather than just the front. We were also asked to make the t-shirt designs as bold and wild as possible, so they would really (I mean really) stand out from the crowd. When usually working on screen printed t-shirt designs, we have to work with limited amount of colours within the design as each extra colour means a new print plate. However, due to the new sublimated format there were certain design constraints which were lifted. We were therefore able to use gradients and colour blends to create different effects. Read the rest of this entry »