Branding / eightyone design / graphic design blog

How much is your logo design worth?

Wednesday, February 1st, 2012

Many people underestimate the importance of their logo design and think of it as an element they merely use on a website or flyer. What they don’t realise is your logo is a graphical representation of your company and can help to make or break your business. Your logo should represent your companies values, what you offer and how you deliver it.

Your logo is an embodiment of your company and can be the first thing that clients, suppliers and peers think of when they visualise your business. When you recall large corporations such as McDonalds, Coca cola, Nike and Adidas, each of their logos are clean, simple and bold and are therefore instantly recognisable. (more…)

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Posted in Branding, Logo Design

Eightyone Design Christmas Cards 2011

Wednesday, December 7th, 2011

Well I can’t believe it is that time of year and Christmas is once again knocking on our door! As such, we have been hard at working developing our Eightyone Design Christmas Cards. (more…)

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Posted in Branding, Graphic Design, Logo Design

Design for your market - not you!!!

Wednesday, October 5th, 2011

It’s a very common mistake to make and it’s difficult to get away from. It’s a battle I undertake weekly with clients, but once the penny has dropped and you truly see the logic you start thinking in a different way which changes your whole marketing strategy.

Design for your market… not for you!

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Posted in Branding, Freelancing, Graphic Design

Development of ipad presentation for Sample Mills & Co

Friday, April 8th, 2011

Sample Mills & Co is an Independent Estate Agents formed in 2009 and has quickly built up a reputation for selling all different types of properties in the Newton Abbot and surrounding areas.

Sample Mills is known for keeping up to date with the latest IT Technology and felt that a presentation delivered via ipad would be a god way to introduce themselves to potential clients as it portrayed the type of estate agents they were - forward thinking, professional and flexible. (more…)

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Posted in Branding, Graphic Design, News, Photography, Portfolio

Design of the Connor website

Thursday, March 10th, 2011

Connor provides practical outplacement services to businesses across the UK. Their consultants are outplacement specialists and/or HR Directors; enabling them to provide insights from ‘both sides of the fence’ as recruiters and as hiring managers.
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Posted in Branding, Graphic Design, News, Web Design

Eightyone Design Christmas Cards 2009

Monday, December 21st, 2009

Well, time has certainly flown, it doesn’t seem that long ago we were designing our 2008 Christmas cards! Unlike last year, we were particularly organised this year and started designing our 2009 Christmas cards in early November. We were already developing Christmas artwork for clients so whilst we were in the full festive flow (with “Jingle Bells” playing loudly and mince pies and hot chocolate on hand) we thought we’d get down to work and create the Eightyone Christmas cards. (more…)

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Posted in Branding, Personal Projects, Print Design

Logo design and development for Prioritise

Monday, September 28th, 2009

Prioritise is a small business which was established in July 2007 and is based in Devon. It provides administrative, marketing and planning support to consultants and businesses throughout the South West. Managing Director Lucy Ash approached Eightyone Design to design and develop a new logo design and brand identity for the marketing and virtual PA company. (more…)

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Posted in Branding, Graphic Design, Logo Design, News, Portfolio

How much information should be contained within your brand guidelines?

Wednesday, September 2nd, 2009

A little while ago I was given a project and confidently told “Don’t worry it won’t take you long, we’ve got brand guidelines” With a spring in my step I opened the email and glanced down at the lonely half page of A5 which was their guidelines. Needless to say the brand guidelines left something to be desired and consisted of a logo, the correct pantone colours, and accompanying font. As you can imagine the project took longer than hoped as they didn’t have any consistent form of branding and I wasn’t given sufficient information as to what was required. However, we got there in the end and the client was more than happy with the final piece. (more…)

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Posted in Branding, Graphic Design

Retro VW Campervan Advert Designs

Thursday, August 13th, 2009

Retro VW Advert Designs

If you are a regular visitor to the Eightyone Design Blog, I am sure you are aware that both Steve and I are particularly passionate about retro and vintage artwork. Team this up with our love for VW campervans (we have blogged about our own and have another blog dedicated to them as well!) and you get some of our favourite adverts ever created! These retro VW adverts are clean, simple and each one sends a clear message to their audience. The sense of continuity is spot on and their word play and copy really does set the standard (if you can put up with the sexism!).

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Posted in Branding, Design Inspiration

eightyone design christmas card designs

Monday, December 22nd, 2008

Tis the season! Yes it’s that special time of year again where vector snowflakes, christmas trees and stockings are in abundance in the design world! There’s no escape from the festive look and by now it feels like they have been around for too long (especially since Christmas seems to start in September)!

We thought we’d share our Christmas card design for this year with you and get your thoughts.

We want our Christmas card to be a reminder of us and therefore be quite strongly branded. We always have our contact details on the reverse and our logo repeated a couple of times.

Last years card was really quite simple as we wanted to really push the logo. We went with a silver snowflaked logo on white with our company green in the centre to add some spark to the card. (more…)

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Posted in Branding, Colour, Graphic Design, Logo Design