We recently designed a logo for a long standing client. The project went well and they were very pleased with the result. The time then came to sit down with a pantone book and discuss specific colour options when our client exclaimed:
We recently designed a logo for a long standing client. The project went well and they were very pleased with the result. The time then came to sit down with a pantone book and discuss specific colour options when our client exclaimed:
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Posted in Colour, Logo Design
Working with colour in graphic design can be a minefield. Pantones, RGB and CMYK can all be confusing and it is sometimes a very tricky concept to convey to clients. We usually hit this problem full force during the logo design process. The clients shiny new logo design will come packaged as an eps, pantoned and ready to use.
However, due to backlight computer screens displaying RGB approximations for the pantone the colour can look very different on a monitor. To combat this, we also create a version of the logo for web, with an accompanying RGB reference. We try to explain the basics (outlined below) and emphasise that you will always have problems with colour matching across different mediums.
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Posted in Colour, Graphic Design
Tis the season! Yes it’s that special time of year again where vector snowflakes, christmas trees and stockings are in abundance in the design world! There’s no escape from the festive look and by now it feels like they have been around for too long (especially since Christmas seems to start in September)!
We thought we’d share our Christmas card design for this year with you and get your thoughts.
We want our Christmas card to be a reminder of us and therefore be quite strongly branded. We always have our contact details on the reverse and our logo repeated a couple of times.
Last years card was really quite simple as we wanted to really push the logo. We went with a silver snowflaked logo on white with our company green in the centre to add some spark to the card. (more…)
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Posted in Branding, Colour, Graphic Design, Logo Design
