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Archive for the ‘Freelancing’ Category

vwcampervanblog.com featured in Web Designer Magazine

Sunday, December 28th, 2008

In this months Web Designer Magazine there is an article showcasing ‘50 trendy and inspiring blog designs’. We are very excited to have one of our own designs featured as part of the collection - vwcampervanblog.com.

VW Camper Van Blog Featured in Web Designer Magazine

This fantastic news comes hot on the heals of our double page feature in Images magazine last month for our clothing and t-shirt design work for WBR World Beach Rugby. (more…)

Eightyone Design featured in Images Magazine

Monday, December 15th, 2008

Images Magazine is a publication produced for textile screen printing, embroiders and garment decorators. It has a circulation of around 10,000 across the UK and Europe. 

Eightyone Design article in Images Magazine

We were recently featured in Images Magazine showcasing the Summer 08 collection of World Beach Rugby Clothing. The magazine discovered our blog through Google and read our post about how we created the WBR Summer clothing range. Soon enough the magazine got in contact and asked to feature the article. We were more than happy to be included in the publication and thrilled they found us through Google. (more…)

Do you produce better graphic design work under pressure? Part 2

Monday, November 24th, 2008

A few weeks ago we published a post declaring that some designers (namely Lu) produce better work under pressure (see the post Do you produce better graphic design work under pressure Part 1). The post explained how Lu finds she can produce better design work to a deadline because she is more focussed. She is not distracted by the desire to “try something a little different” or the need to discover the worlds most perfect design. She felt that when designing under pressure, nothing is driving her apart from the objectives for the project and the messages that are to be communicated from the piece.

However, in part 2 of this blog article, I discuss why I think I create better work when there is a longer deadline and the pressure is off. (more…)

Do you produce better graphic design work under pressure? - Part 1

Thursday, October 30th, 2008

As you may or may not know, Eightyone Design is made up of two designers, myself (Lucinda - or Lu) and my partner Steve. A recent project (which had an extremely tight deadline) caused us to have a (heated) discussion as to whether we produce better design work under pressure or to a distant deadline. This brought up two very different opinions on the subject so we decided to post our very different points of view.

This is the first of a two part blog post in which I explore the idea of not only working more effectively under pressure but also producing better quality work when working to deadlines. The second part of this blog post will be published in a few weeks and will see Steve delve into the arguably blissful world of no deadlines or pressure (to make sure you do not miss out on the second part of ‘Do you produce better graphic design work under pressure?’ be sure to subscribe to receive free updates from the Eightyone Design Blog by email or via RSS).

Part 1

I have to admit I quite enjoy working to a deadline. There is a certain buzz about having a great long list of items to complete before the day is out. For me there isn’t a better feeling than leaving the office knowing I’ve done a good days work. I believe that the quality of my design work is considerably better when working under pressure and here are a few reasons why… (more…)

What should a graphic designer wear?

Wednesday, October 15th, 2008

As freelance graphic designers we enjoy a lot of freedom; the freedom to work from home - in a comfortable environment, the freedom to work the hours that are suitable for us and the freedom to decline projects that we think just aren’t right for us.

One freedom I particularly enjoy, which I’ve never really noticed until now, is the freedom to wear what we want. From working at home in your favourite jogging bottoms or your fluffy pj’s to meeting clients in jeans and Led Zeppelin t-shirts, we have the choice to present ourselves as we see fit.

I usually dress quite smart, particularly if I am meeting a client (especially if it’s for the first time). It’s often the norm to find graphic designers, photographers and artists in a more casual dress code and I believe it is acceptable due to the creative industry we are in. I don’t think it compromises our professionalism or work ethic. I love the Mac vs PC adverts and think the difference in dress demonstrates the difference between a “creative” and “non creative” excellently.

Mac vs PC

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5 reasons you should detach yourself from your digital world

Tuesday, September 30th, 2008

I have recently given in to temptation and bought the new iPhone 3G which I have been admiring from a distance for quite a while. The main reason for wanting the phone was the ability to sync my mac calendars and email allowing me to continually be connected to the digital world (although the virtual pint is reason enough!). 

I didn’t think it was too much of a problem checking and responding to emails at the dinner table or surfing the net at our local pub. However, on a recent holiday I found myself sneaking off to reply to emails and generally plug myself into my digital world at every opportunity. It wasn’t that my clients were demanding answers, they all knew we were on holiday and didn’t expect their emails to be responded too. But I felt compelled to plug in and ensure my virtual life was still there.

I’ve started to wonder if my resistance to unplug from my digital world would have a negative effect our business rather than a positive one? Here are 5 reasons you may want to think about detaching yourself from your digital world: (more…)

Why does everyone think they are a graphic designer?

Monday, September 22nd, 2008

I am probably right in saying that not many people would tell a mechanic how to fix your car, or lecture an electrician how to re-wire your house, so why does everyone think they can tell a graphic designer how to design? Friends and family all constantly give me creative advice and critique my work, which I don’t mind at all, but sometimes I do have to grind my teeth and say the classic “That’s a great idea, but perhaps not quite right for this project” line.

Don’t get me wrong I have no problem taking criticism, especially from my clients as I will never understand their markets as well as they do, so creative collaboration and co-operation is fine in that respect. I also fully appreciate that as humans we are all creative beings in our own right and each have an individual sense of style. However I can’t help but think that graphic design as an industry is one that everyone thinks they could dip their toe into if they wished, therefore devaluing the whole industry. So, why do a lot of people think they could be a graphic designer and have the right to hand over golden nuggets of creative advice? Possibly for the following reasons… (more…)

How many Website Design companies??!

Saturday, August 16th, 2008

Now I am not normally one to pass judgement on other people and other companies, but today I received a flyer through my letterbox from a startup website design company based in my area. Whenever I see a new company in our industry the first thing I do is log on to their website and have a look at their design portfolio and list of clients. 

Whilst their website was nothing hideous, it did feature the usual cliched stock images of women using laptops (I am not sure why they are always using laptops? Do women not use desktop computers?). Alarm bells rang when the rather small portfolio included a website which showcased the musical talents of someone by the same name as the director of the web design company. It was then that I thought ‘Oh no, another one’.

We seem to be overrun (in the South Devon area at least) by hundreds of people claiming to be web designers and graphic designers who offer their services at ridiculous prices and who offer such a wide range of services they could never be a specialist. 

Similarly, I came across a website advertising the services of a Torquay based web design company which also sent alarm bells ringing when I read their list of services as follows: (more…)

Why? Because I said so!

Monday, June 9th, 2008

You can either love them or hate them, but you have to agree that without them you’d have no business and no money to purchase all those sparkly and wondrous things us designers like to purchase. Personally I love them I find juggling their juxtaposed objectives and messages intriguing yet challenging, and it makes my job all the more interesting, if not a little stressful at times.

Who am I talking about? well that’s our beloved clients. Unlike us they are new to the design world and can need reigning in or enlightening. Either way they can be known to request some things that drive us designers crazy. Here’s a couple of our favourites:

Client: Can my logo be a photograph? 

Designer: Sure… but do you know how that photo will look when it’s been faxed and reduced to the size of a stamp?

Client: OK, we’ll just use some clip art instead then?

Designer: Err…no?

(more…)

The Great Copyright Question!

Monday, September 17th, 2007

There are a great deal of question marks hanging over the subject of Copyright. It clearly is a small, grey minefield. However according to a Computer Arts survey 50% of designers claim they are familiar with copyright, but if this is true why does it have such a hazy and mystifying aura, especially within the online (MySpace) and digital realm? 

Copyrights protect your creative property and falls into five basic categories: (1) reproduction rights (2) derivative rights, the right to create adaptations of an original work (3) distribution rights, the right to sell a work (4) display rights, and (5) performance rights. For designers and illustrators, reproduction and derivative rights are the most important copyright rights.

Graphic designers often face a problem of copyright theft. Many graphic designers spend much time, thought and energy creating material to be submitted with proposals to corporate clients. It has been known for the client to receive the graphic designs, and have them developed with a cheaper competitor and give no compensation to the author of the graphic designs.
When you create a work you automatically own the copyright to that work for your lifetime. You don’t have to publish the work or register it to own the copyright. You can write “cease and desist” letters telling someone to stop using your copyrighted work even if the work has not been registered. You can file for a copyright at any time, but you cannot legally file an infringement of copyright action unless you have registered the work in question. (more…)