Eightyone Design Logo

Archive for the ‘Logo Design’ Category

How many Website Design companies??!

Saturday, August 16th, 2008

Now I am not normally one to pass judgement on other people and other companies, but today I received a flyer through my letterbox from a startup website design company based in my area. Whenever I see a new company in our industry the first thing I do is log on to their website and have a look at their design portfolio and list of clients. 

Whilst their website was nothing hideous, it did feature the usual cliched stock images of women using laptops (I am not sure why they are always using laptops? Do women not use desktop computers?). Alarm bells rang when the rather small portfolio included a website which showcased the musical talents of someone by the same name as the director of the web design company. It was then that I thought ‘Oh no, another one’.

We seem to be overrun (in the South Devon area at least) by hundreds of people claiming to be web designers and graphic designers who offer their services at ridiculous prices and who offer such a wide range of services they could never be a specialist. 

Similarly, I came across a website advertising the services of a Torquay based web design company which also sent alarm bells ringing when I read their list of services as follows: (more…)

Gender in Logo Design

Monday, July 28th, 2008

There are two of us here at Eightyone Design Steve (male) and Me (Lucinda - female). We can never stay out of each others projects (even when told to!) and often collaborate on work, particularly logo design as this is something that we are both equally passionate about. 

My interest in gender and logo design started about a year ago when we designed a logo for a economic consultant. She held a brain storming session with some friends and colleagues to get some feedback on the designs we submitted. This was a very helpful session and there was a general consensus between the group on a particular logo, type face and colours. As a simple exercise the group went through the logo’s and gave them a gender, (which is something I had never given much consideration to when creating a logo to appeal to both sexes). It turned out that all the logo’s that I had created they had marked as female and all the logo’s that Steve had created they marked as male. Which lead me to wonder if subconsciously we do design logo’s that appeal to our own gender? 

Mewstones logo designs

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Design development for Wakeham Asbestos

Wednesday, June 18th, 2008

Back in February we were approached by Wakeham, a new company in the asbestos industry who offers training and consultancy. The company required a full set of branding as well as brochure and website.

As with every design project, we start at the beginning - the logo. They felt that their industry was particularly male dominated and wanted a logo which was strong and bold yet quite simple. After an initial discussion we concluded that the logo could center around these themes:

  1. Utilise the “W” of the company name
  2. Focus on the “A” in the company name highlighting Asbestos
  3. Use the three strands of the business (training, management and surveying)
  4. Focus on some imagery or representation of asbestos

Other than requiring a strong, bold logo, Wakeham didn’t have any other specific requirements in mind. The logo was to be used online as well as brochures, stationary, invoices etc, therefore it had to work on all types of media.   (more…)

How easy is it for a graphic designer to brand themselves?

Monday, June 2nd, 2008

I don’t know about you, but it took us what seemed like decades to decide upon our name, logo and branding. We went through rigorous brain storming and research trying to iron out what we liked, what our market would like and what would stand out against the crowd.

Our main problem was that we wanted something that was a little crazy and ‘off the wall’ that would make us stand out from the crowd. We thought that having no client restraints would be great as we could do all the crazy design things we had always wanted to. However, we knew that this wouldn’t quite work with our potential clients due to our location as quirky branding may put off our target market (which consisted of mainly small to medium sized local businesses). Once we thought this through we had a much better idea of our market place (our potential clients and competitors) and how we could slot into that, so we started at the beginning (as it’s a very good place to start) with our name. (more…)

It’s all black and white

Monday, July 23rd, 2007

When designing a logo, do you design in black and white? Or do you jump straight in and use all of the many wonderful colours and shades the latest packages allow you to use?

When brainstorming an idea for a logo, consider the worst common denominator - where the logo will look its absolute worst. This is normally a photocopied / faxed / laser printed document. All of these have one thing in common, they will display your logo in black and white. So if you start your design process in single colour, you ensure your logo does not rely on colour to work.

I always tend to start any design with some rough sketches on paper, which of course means my ideas are entirely black and white. Then, when you move to your mac or pc, leave the design in black and white. This will give you one less thing to worry about so you can really focus on the design. You can make sure every little detail fits together without worrying about what colour each part is going to be. It is only when I am fairly happy with the design that I then move into colour. (more…)