As we have previously mentioned (WBR World Beach Rugby Summer 08 T-shirt Design and Development) we have been involved for the last 2 years in designing clothing for a rugby brand called World Beach Rugby (or WBR). In the post above we discuss how we developed the Summer 08 clothing range. After completion of the Summer 2008 range we started work straight away on the Winter 2008/09 additions. We completed these back in May and the items are now available for purchase through the Lovell Rugby online store. In this post we show you the design and development process we went through to create the garments which were added to the WBR range.
Back in April 2008 we met with the guys at Lovell Rugby and discussed their direction for the Winter collection of WBR. They wanted to extend their range of rugby shirts and wanted these to be branded with an imaginary team and crest. We decided upon four team names. We also discussed the sort of colour scheme required which was to feature washed out and distressed charcoals, maroons and browns. They also wanted the patching and neck labels to be slightly different to the summer range to reflect a more vintage and traditional style. We then set to work creating the crests.
In our initial meetings, we had discussed the use of traditional heraldry crests with full decoration. Initially we sketched out four different crest designs ensuring that the overall shape of each of the designs were quite different, allowing them to be distinctive at a glance.
After re-drawing the crests into Illustrator to create ultra crisp vectors we then started on the neck and side patches. They were to have a vintage, yet heraldry feel to them and include the WBR logo design. Including the WBR logo posed quite a problem as it is quite modern and curved which is quite removed from the vintage feel we were going for. So instead of trying to disguise or hide the logo we put it center stage and decorated around it. This branding was then applied to a new set of swing tickets which were to be attached to the garments.
The next step in the design process was to create various colour options. We chose dark tones due to the season and teamed this up with the vintage colours that had been requested. A month later the designs were revealed to the client as well as the clothing manufacturer. They were both happy with the designs. However, some of the crests were too detailed for mass embroidery so some minor amendments were made to the artwork to make the designs slightly bolder.
Once we had received the final pre-production samples we paid another visit to our favourite photographer Mike Evans who produced some beautiful shots for the website and brochure.
Although we were only adding a few extra garment designs to the existing WBR World Beach Rugby Range, this was still quite an involved design process. These sort of classic rugby club crest designs were something we had not put our hand to before. This combined with adding a new ‘vintage style’ to the existing range really took us out of the comfort zone which we had built over the previous 3 ranges. We had all new base garments to work with which meant new fabrics, new finishes and new textures to work around.
Despite this, we are very pleased with the final products. But what do you think of the designs? Is there a project where you have had to try to create something a little out of your comfort zone?
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Posted by Lu