Development of ipad presentation for Sample Mills & Co

Sample Mills & Co is an Independent Estate Agents formed in 2009 and has quickly built up a reputation for selling all different types of properties in the Newton Abbot and surrounding areas.

Sample Mills is known for keeping up to date with the latest IT Technology and felt that a presentation delivered via ipad would be a god way to introduce themselves to potential clients as it portrayed the type of estate agents they were - forward thinking, professional and flexible.

Research

The client didn’t have a set corporate identity in place so we set to work researching competitors and seeing what was in the marketing place before we got started. We also brainstormed all the key words the brand identity should represent:

Many years of experience
Bespoke service
Professional
Friendly and flexible
All under one roof
Forward thinking

We began by discussing some ideas and concepts. The two initial concepts we liked were really coming from tow different angles.

Hand Drawn Illustrations

Sample Mills separates itself from the market place through its experience and bespoke service. We wanted the idea of a ‘tailor made service’ to be reflected in the branding, so we created a range of bespoke illustrations. These hand drawn illustrations exude connotations of personal service, bespoke approach and tailor made touch.

People Photography

This concept centres around the idea of aspirations. The imagery in the branding is very people focussed allowing the client to relate to the imagery. The photography incorporates people, sold signs and ‘moving out’ imagery, so the link is made between Sample Mills and selling their home. As the logo is rectangular we wanted to use some curves for a more dynamic feel. This also causes the logo to stand out.

We always make the client aware that the colours, fonts, illustrations, photographs in the concepts can all be amended and changed and at this stage should be looked at as a starting point rather than a finished concept.

We also applied each of the styles to a brochure to ensure the corporate identity would carry across in to different forms of media.

Feedback

The client felt that the hand drawn illustrations may look a little unprofessional and not something recognised by clients in their industry. However, they really liked the photography concept and felt that this would be the corporate identity which would most appeal to their clients.

After a few copy amends and making the size of the logo larger the ipad presentation was complete. The presentation was installed on to the company iPads allowing them to “swoosh” through each of the slides seamlessly.

Tim Sample commented “We are really pleased with the presentation - it looks great!”

What do you think of the ipad presentation? Do you think the client chose the best concept?

Posted by Lu

Share this: del.icio.us / Digg it / StumbleUpon / Tweet This / Share on Facebook

If you enjoyed this blog article you can subsribe to FREE updates from our graphic design blog by email or RSS