I recently received some data from a client that could only be adequately described as a series of bullet points. I, however, thought that the stats could be displayed in a more interesting way, bringing the information to life and bringing the importance of the stats to the forefront. I’ve completed infographics for several client now and this isn’t a particularly original idea, infographics seem to be everywhere. There’s no chance for ‘death by bullet points’ anymore it’s death by infographics! But are these infographics a design fad at the moment like glossy buttons and heavily textured websites or are they here to stay?
What are Infographics?
Infographics are graphical representations of information or data and they’ve been around for donkeys years right under our noses. Road signs, maps, pie charts etc are all infographics we see and digest every day. The point of infographics is to present information in a clear way ensuring it’s absorbed quickly.
Infographics - Just a Fad
Even though infographics have been around since cave man times I feel like I’ve been inundated with lists of ‘20 most creative infographics’ and ‘30 most inspirational infographics’, and I’m starting to wonder is it just a design fad and soon enough will it be tossed in the design dustbin along with rough textured edges and wood grain? Will it be a matter of time before the bullet point brigade are invading our documents again?
Infographics - Here to stay
I’ve started to wonder if blogging is dead (but that’s another blog post), with the emergence of Twitter and Micro Blogging does anyone have the concentration to sit and read through a whole blog post - I mean that’s, like, possibly 500 words? 140 characters is enough to get a point across right? Of course I’m kidding. I believe users still have the attention span for blogs if they are engaging, but in the same breath I believe that our attention span is decreasing and a list of bullets to demonstrate facts and figures isn’t good enough. A clear, informative and vibrant infographic however does hold ones attention and can bring the fact home in a memorable way.
I believe that infographics are here to stay, but in a more noticeable way. Infographics are here to rid us of lists and bring information to life. We consume so much data and if corporations want us to notice and divulge their information they’ve got to present it in the most vibrant and eye catching way. Now I’m not saying they’re here to stay forever in their current form, but I do believe that more care and attention will be put into presenting information from now on.
No post on infographics would be complete without some links to those inspirational infographic list articles:
What do you think of infographics? Are they just a fad or are they here to stay?
Posted by Lu