We recently designed a logo for a long standing client. The project went well and they were very pleased with the result. The time then came to sit down with a pantone book and discuss specific colour options when our client exclaimed:
We recently designed a logo for a long standing client. The project went well and they were very pleased with the result. The time then came to sit down with a pantone book and discuss specific colour options when our client exclaimed:
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Posted in Colour, Logo Design
Working with colour in graphic design can be a minefield. Pantones, RGB and CMYK can all be confusing and it is sometimes a very tricky concept to convey to clients. We usually hit this problem full force during the logo design process. The clients shiny new logo design will come packaged as an eps, pantoned and ready to use.
However, due to backlight computer screens displaying RGB approximations for the pantone the colour can look very different on a monitor. To combat this, we also create a version of the logo for web, with an accompanying RGB reference. We try to explain the basics (outlined below) and emphasise that you will always have problems with colour matching across different mediums.
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Posted in Colour, Graphic Design
In Our Graphic Design Process - Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we explained our print design process. In Part 4 we will explore our logo design process using examples of a recent logo design project we completed for Wakeham Asbestos (for more information on the project development for Wakeham Asbestos, please see our detailed blog article). (more…)
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Posted in Logo Design
In Our Graphic Design Process - Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we will explain our print design process.
For print work we use a combination of Photoshop and Illustrator. We then bring together our elements in Indesign. Adobe Indesign is an easy tool to work with allowing us to import graphics from Photoshop or Illustrator and wrap copy around them with ease. If properly set up at the start using a baseline grid, master pages and character / paragraph styles, Indesign can make a large brochure or catalogue design project much easier. Using these tools, you are able to make quick document wide changes to explore ideas and tweak designs. (more…)
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Posted in Graphic Design, Print Design
