Working with colour in graphic design can be a minefield. Pantones, RGB and CMYK can all be confusing and it is sometimes a very tricky concept to convey to clients. We usually hit this problem full force during the logo design process. The clients shiny new logo design will come packaged as an eps, pantoned and ready to use.

However, due to backlight computer screens displaying RGB approximations for the pantone the colour can look very different on a monitor. To combat this, we also create a version of the logo for web, with an accompanying RGB reference. We try to explain the basics (outlined below) and emphasise that you will always have problems with colour matching across different mediums.