Prioritise is a small business which was established in July 2007 and is based in Devon. It provides administrative, marketing and planning support to consultants and businesses throughout the South West. Managing Director Lucy Ash approached Eightyone Design to design and develop a new logo design and brand identity for the marketing and virtual PA company. (more…)
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Posted in Branding, Graphic Design, Logo Design, News, Portfolio
A little while ago I was given a project and confidently told “Don’t worry it won’t take you long, we’ve got brand guidelines” With a spring in my step I opened the email and glanced down at the lonely half page of A5 which was their guidelines. Needless to say the brand guidelines left something to be desired and consisted of a logo, the correct pantone colours, and accompanying font. As you can imagine the project took longer than hoped as they didn’t have any consistent form of branding and I wasn’t given sufficient information as to what was required. However, we got there in the end and the client was more than happy with the final piece. (more…)
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Posted in Branding, Graphic Design
A client recently came to us with an excellent idea for a site and I couldn’t wait to meet with them and get stuck into designing the visual. However when I thought about building the site I could feel a mild headache coming on. This got me thinking, what’s your favourite part of the graphic design process? I realise every project is different and some projects are a pure pleasure from beginning to end whilst others are just painful from the outset. However I still think there must be one part of the process where you think “I’m really looking forward to working on that…” (more…)
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Posted in Freelancing, Graphic Design, Logo Design, Web Design
In Our Graphic Design Process - Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we explained our print design process. In Part 4 we will explore our logo design process using examples of a recent logo design project we completed for Wakeham Asbestos (for more information on the project development for Wakeham Asbestos, please see our detailed blog article). (more…)
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Posted in Logo Design
After a conversation with Amanda from Truly Ace Design on our post ‘eightyone design christmas card designs‘ (you can see the full conversation here) I started wondering if graphic designers are ever satisfied? In this blog post I look at the design industry and how it may be the cause of our endless search for satisfaction, how online networking and commenting encourages us to re-think our designs and how our eternal pursuit of perfection could just be a mere personal trait of a graphic designer. (more…)
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Posted in Featured Articles, Freelancing, Graphic Design, Logo Design
Tis the season! Yes it’s that special time of year again where vector snowflakes, christmas trees and stockings are in abundance in the design world! There’s no escape from the festive look and by now it feels like they have been around for too long (especially since Christmas seems to start in September)!
We thought we’d share our Christmas card design for this year with you and get your thoughts.
We want our Christmas card to be a reminder of us and therefore be quite strongly branded. We always have our contact details on the reverse and our logo repeated a couple of times.
Last years card was really quite simple as we wanted to really push the logo. We went with a silver snowflaked logo on white with our company green in the centre to add some spark to the card. (more…)
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Posted in Branding, Colour, Graphic Design, Logo Design
As you are probably well aware over here at eightyone design we have a huge passion for VW campervans. We have written a couple of articles on them (When should a graphic designer stop designing? and VW campervan logo designs) and love to tinker with our own VW T25 Camper Van. We had been thinking of creating a blog solely dedicated to our hobby enabling us to write endless articles about various events we attend, camping, plans for our van as well as featuring other peoples vehicles. We finally launched www.vwcampervanblog.com last month and we are really pleased with the overall look as well as how it has been received by the VW Community. In this article we outline the design process we went through to design the blog and where we drew inspiration from.
We decided upon a vintage / retro theme as the blog would feature all different vans from 1950’s and 1960’s splitties through 1970’s Bay Window Vans and also the more modern VW camper vans.
We started at the beginning - with the logo design. Knowing we were after a retro feel we hit the usual inspiration hot spots such as Flickr. We found some great examples of vintage and retro drinks signs aswell as petrol / oil signs which we really liiked and seemed to suit the subject matter really well. (more…)
As we have previously mentioned (WBR World Beach Rugby Summer 08 T-shirt Design and Development) we have been involved for the last 2 years in designing clothing for a rugby brand called World Beach Rugby (or WBR). In the post above we discuss how we developed the Summer 08 clothing range. After completion of the Summer 2008 range we started work straight away on the Winter 2008/09 additions. We completed these back in May and the items are now available for purchase through the Lovell Rugby online store. In this post we show you the design and development process we went through to create the garments which were added to the WBR range.
Back in April 2008 we met with the guys at Lovell Rugby and discussed their direction for the Winter collection of WBR. They wanted to extend their range of rugby shirts and wanted these to be branded with an imaginary team and crest. We decided upon four team names. We also discussed the sort of colour scheme required which was to feature washed out and distressed charcoals, maroons and browns. They also wanted the patching and neck labels to be slightly different to the summer range to reflect a more vintage and traditional style. We then set to work creating the crests.
In our initial meetings, we had discussed the use of traditional heraldry crests with full decoration. Initially we sketched out four different crest designs ensuring that the overall shape of each of the designs were quite different, allowing them to be distinctive at a glance. (more…)
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Posted in News, Portfolio, T-shirt / Clothing design
There are two of us here at Eightyone Design Steve (male) and Me (Lucinda - female). We can never stay out of each others projects (even when told to!) and often collaborate on work, particularly logo design as this is something that we are both equally passionate about.
My interest in gender and logo design started about a year ago when we designed a logo for a economic consultant. She held a brain storming session with some friends and colleagues to get some feedback on the designs we submitted. This was a very helpful session and there was a general consensus between the group on a particular logo, type face and colours. As a simple exercise the group went through the logo’s and gave them a gender, (which is something I had never given much consideration to when creating a logo to appeal to both sexes). It turned out that all the logo’s that I had created they had marked as female and all the logo’s that Steve had created they marked as male. Which lead me to wonder if subconsciously we do design logo’s that appeal to our own gender?
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Posted in Branding, Graphic Design, Logo Design
Back in February we were approached by Wakeham, a new company in the asbestos industry who offers training and consultancy. The company required a full set of branding as well as brochure and website.
As with every design project, we start at the beginning - the logo. They felt that their industry was particularly male dominated and wanted a logo which was strong and bold yet quite simple. After an initial discussion we concluded that the logo could center around these themes:
Other than requiring a strong, bold logo, Wakeham didn’t have any other specific requirements in mind. The logo was to be used online as well as brochures, stationary, invoices etc, therefore it had to work on all types of media. (more…)
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Posted in Branding, Graphic Design, Logo Design, News, Portfolio, Web Design
