In Our Graphic Design Process - Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we will explain our print design process.

1. Initial Drafts

For print work we use a combination of Photoshop and Illustrator. We then bring together our elements in Indesign. Adobe Indesign is an easy tool to work with allowing us to import graphics from Photoshop or Illustrator and wrap copy around them with ease. If properly set up at the start using a baseline grid, master pages and character / paragraph styles, Indesign can make a large brochure or catalogue design project much easier. Using these tools, you are able to make quick document wide changes to explore ideas and tweak designs. (more…)