What does your website say about you?

It’s no secret that the online community is growing. Searching for suppliers and services through Google is becoming a common occurrence, the days of picking up the nearest 4 inch thick directory are nearly to an end.

We are now reaching the point where companies not only require online presence, everyone needs to ensure that their website is a true representation of their business (or at least how you would like your business to be seen).

The first hurdle is getting your site viewed in the first place. This can be tricky and it often seem like getting your number picked out of a giant tombola would be easier than your site out of Google. However the rewards can certainly be great if you conquer this particularly difficult obstacle.

If you have gone to the trouble to boost your search engine rankings and are generating a great deal of traffic to your site you need to ensure that users aren’t disappointed by what they find.

David Airey ( a very good graphic design blogger - www.davidairey.com ) mentions a good exercise on his blog. He suggests you take a moment to decide upon three keywords you would use to describe your homepage (ie professional, friendly, etc). Then log onto your homepage and see if these keywords actually represent what’s on screen? If they are then great, if not, why not? More importantly what impression is your website giving off? It is no good saying to potential clients “check out my portfolio, but ignore the rest of my site” that simply doesn’t fly anymore. If your site isn’t up to scratch then it is up to you to find someone who can sort it out for you, and when writing your brief for the new website ensure that those three key words that you noted earlier are in their as that is how you want people to view your site and therefore your business.

Posted by Lu

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