As freelance graphic designers we enjoy a lot of freedom; the freedom to work from home - in a comfortable environment, the freedom to work the hours that are suitable for us and the freedom to decline projects that we think just aren’t right for us.
One freedom I particularly enjoy, which I’ve never really noticed until now, is the freedom to wear what we want. From working at home in your favourite jogging bottoms or your fluffy pj’s to meeting clients in jeans and Led Zeppelin t-shirts, we have the choice to present ourselves as we see fit.
I usually dress quite smart, particularly if I am meeting a client (especially if it’s for the first time). It’s often the norm to find graphic designers, photographers and artists in a more casual dress code and I believe it is acceptable due to the creative industry we are in. I don’t think it compromises our professionalism or work ethic. I love the Mac vs PC adverts and think the difference in dress demonstrates the difference between a “creative” and “non creative” excellently.
However, do you ever feel under pressure to dress a little more quirky or colourful due to your job title? I was recently off to meet a client for the first time and looked at my outfit and thought I looked a little dull and I needed something to show I was a “creative”. Everyone has heard of wearing a bright tie in an interview to make them stand out from all the other candidates, so do you think that as a graphic designer you are under pressure to make a statement with what you wear? If so what happens when you get this wrong? Could it do more harm than good?
Overall I think it is a practical choice to work in something comfortable rather than having to sit in a stiff suit for eight hours a day. And when it comes to meeting clients I believe there is no right or wrong in our industry it all depends on how you prefer to be seen.
So what do you think? Do you think that as a graphic designer it is perfectly acceptable to dress down? Or do you think this damages the industry and makes us appear too relaxed and casual? Have you ever felt the need to dress a little quirky to define your role as a stereotypical designer?
Posted by Lu
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Posted
on Wednesday, October 15th, 2008 at 9:15 am
Posted In Freelancing, Graphic Design | Tags: dress code, freelance, Graphic Design
For several years I’ve had long(ish) hair and a big bushy beard. One day the VP of Marketing for one of my bigger clients came up to me and said, “James, you look like you’re homeless.” To which I immediately replied, “I’m simply projecting an image of creativity.” He laughed, and never bothered me about my appearance again.
I’ve found that if I dress in clothing that suits my personality I end up getting more clients than if I dress in conventional business clothing. Maybe it’s because I’m more relaxed and thus more confident; maybe clients are looking for a certain level of creativity in whom they hire and thus skip over the guy who showed up in a suit. Who knows. All I know is, I’m glad I can wear jeans, vans, a ripped up vintage jacket, not shave, and still get business.
Thanks again, for another great article.
I think some clients like and almost expect that designers will dress casually or differently. In the past I’ve been along to meetings at quite stuffy corporate offices where the clients will come in in their suits and there’s almost a look of jealously in their eyes that you more smart casual with abit of personality! Or is that just me reading to much into those eyes?
I think wearing what you want is one of the perks of the job!
Hi James,
Glad you liked the article! Perfect scenario, thanks for sharing. I do agree that dressing in clothing you feel comfortable in allows you to feel more confident as you are able to be yourself and don’t have to pretend to be anyone else.
Hi Gareth
I do think that people expect designers to dress differently, which I hope they find refreshing and as you mention it allows us to show a bit of personality.
Thank you both for your thoughts.
Lu
I have always enjoyed dressing in business attire to go to work or other places that allow me to. When I get my Graphic Design degree, I will love to know that I am a white collar worker, so dressing down would give me a big sense of pride in my career.
hey!
thanks for writing this! it really helped my essay!
I don’t dress quirky, but I do tend to wear fashion clothes at any business meetings rather than suit type outfits.
I love fashion and as a freelancer I feel I can wear what I darn well please, lol
I think it’s prudent to dress smartly for a meeting and not to be actively scruffy as this may give the wrong impression of professionalism, but I think that aside from that a designer should wear what they want to wear - even if that is a suit.
If you are suit type, you’ll attract a ’suit type of client’ and they will probably match your style better anyway.
It’s best to be yourself really and if you feel comfortable and happy in a suit, I think you should wear a suit rather than try to ‘look creative’. As has been mentioned, you will perform better at any meeting if you feel comfortable in yourself.
But it’s good that the business world accepts that designers like to dress in their own style and that doesn’t necessarily mean wearing a suit, and this is ‘acceptable’. We are very lucky that this is the culture.
I would be surprised if many designers would want to wear a suit anyway - I would think that creative women especially (because we have so much more choice than men) would want to wear something more interesting than a bog standard business suit.
A man may choose a suit as a smart option because they have little other choices for ’smart’, but if a creative person, who is also likely interested in fashion, that man may want to trendy it up with some trainers as is a current fashion … it’s great that this would be deemed acceptable for a ‘creative type’.
It’s a shame that the same flexibility is not afforded other industries isn’t it really - a creative nature is not the exclusive domain of designers after all.
Hi Courtney,
I think being a graphic designer gives you the choice to either dress down or corporate, which you choose is up to you. I think this is the beauty of this industry.
Hi Nicole,
Glad we could help, hope you get a good grade! What was the title of the essay by the way?
Hi Amanda,
I agree there is a fine line between dressing scruffy and “creative” which can look unprofessional.
I feel for the male species as I also think that there are so many more clothing options for women and so few for men. When Steve and I attend a meeting he usually wears the same sort of outfit whereas I have so much more choice.
Thanks for commenting!
Lu