Eightyone Design Logo

Archive for the ‘Branding’ Category

Gender in Logo Design

Monday, July 28th, 2008

There are two of us here at Eightyone Design Steve (male) and Me (Lucinda – female). We can never stay out of each others projects (even when told to!) and often collaborate on work, particularly logo design as this is something that we are both equally passionate about. 

My interest in gender and logo design started about a year ago when we designed a logo for a economic consultant. She held a brain storming session with some friends and colleagues to get some feedback on the designs we submitted. This was a very helpful session and there was a general consensus between the group on a particular logo, type face and colours. As a simple exercise the group went through the logo’s and gave them a gender, (which is something I had never given much consideration to when creating a logo to appeal to both sexes). It turned out that all the logo’s that I had created they had marked as female and all the logo’s that Steve had created they marked as male. Which lead me to wonder if subconsciously we do design logo’s that appeal to our own gender? 

Mewstones logo designs

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WBR World Beach Rugby Summer 08 T-shirt Design and Development

Monday, July 21st, 2008

Beach Rugby is the game of tag rugby played on the beach. The WBR World Beach Rugby clothing brand was created by Lovell Rugby (The UK’s leading Online Rugby Store) in order to fill the quiet gap in trade between the end of season and pre-season training. Back in 2006, we designed the logo and the initial collection which went to retail in May 2007. Now, almost 18 months on and after having sold over 10,000 garments, the clothing range has been expanded to meet with the demand for the rugby fashion wear. In this post we show how we went about creating the Summer 08 range and the promotion to accompany the collection. 

Selection of Summer 2008 WBR T-Shirt designs

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Design development for Wakeham Asbestos

Wednesday, June 18th, 2008

Back in February we were approached by Wakeham, a new company in the asbestos industry who offers training and consultancy. The company required a full set of branding as well as brochure and website.

As with every design project, we start at the beginning – the logo. They felt that their industry was particularly male dominated and wanted a logo which was strong and bold yet quite simple. After an initial discussion we concluded that the logo could center around these themes:

  1. Utilise the “W” of the company name
  2. Focus on the “A” in the company name highlighting Asbestos
  3. Use the three strands of the business (training, management and surveying)
  4. Focus on some imagery or representation of asbestos

Other than requiring a strong, bold logo, Wakeham didn’t have any other specific requirements in mind. The logo was to be used online as well as brochures, stationary, invoices etc, therefore it had to work on all types of media.   (more…)

How easy is it for a graphic designer to brand themselves?

Monday, June 2nd, 2008

I don’t know about you, but it took us what seemed like decades to decide upon our name, logo and branding. We went through rigorous brain storming and research trying to iron out what we liked, what our market would like and what would stand out against the crowd.

Our main problem was that we wanted something that was a little crazy and ‘off the wall’ that would make us stand out from the crowd. We thought that having no client restraints would be great as we could do all the crazy design things we had always wanted to. However, we knew that this wouldn’t quite work with our potential clients due to our location as quirky branding may put off our target market (which consisted of mainly small to medium sized local businesses). Once we thought this through we had a much better idea of our market place (our potential clients and competitors) and how we could slot into that, so we started at the beginning (as it’s a very good place to start) with our name. (more…)