Tis the season! Yes it’s that special time of year again where vector snowflakes, christmas trees and stockings are in abundance in the design world! There’s no escape from the festive look and by now it feels like they have been around for too long (especially since Christmas seems to start in September)!
We thought we’d share our Christmas card design for this year with you and get your thoughts.
We want our Christmas card to be a reminder of us and therefore be quite strongly branded. We always have our contact details on the reverse and our logo repeated a couple of times.
Last years card was really quite simple as we wanted to really push the logo. We went with a silver snowflaked logo on white with our company green in the centre to add some spark to the card.
This year we have gone for a similar design, however we didn’t want to utilise the logo as the main focus. We therefore experimented with several design concepts incorporating our branding with a Christmas element – we tried everything from snow men to christmas puddings! We finally decided on this bauble design, which we feel does liken itself to our logo (if you turn your head counter clockwise – the smaller bauble the top of the eight and the bigger logo the bottom?).
We explored several colour combinations but felt that the ligher silver colour followed on well from last year and had a stronger ‘christmassy’ feel.
The inside of the card was left white as we felt the strong green background may be a little too overpowering with the silver front. We inserted our logo with “Merry Christmas” above and below the logo we replaced “eightyone” with “everyone”.
The back of the card holds our contact details and logo repeated again.
Overall we are really please with the card and think that it reflects our branding and style as well as looking ‘Christmassy’!
Do you like the card? Did we go with the right colour choice or do you prefer one of the other options?
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Posted by Lu
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Posted
on Monday, December 22nd, 2008 at 3:30 pm
Posted In Branding, Colour, Graphic Design, Logo Design | Tags: Branding, Christmas, Graphic Design, Logo Design
Great work guys, this works very well. Very xmasy and a nice play with the elements and style of the logo! Merry Christmas to you both!
Hi Gareth,
Glad you like the card!
I hope you have a Great Christmas and Happy New Year!
Lu
Nice to see some holiday cheer. I like the silver background the best. Happy holidays!
LOVE!! Great job on the cards!
Hi Nikki,
Glad you agree with our final choice of card, Happy New Year to you!
Hi James,
Thanks for the compliments! We’re pretty chuffed, will have to start thinking of ideas for next years card…
Thank you both for your comments!
Lu
I think it’s mega cool personally
Thanks Amanda, we’re still pleased even now (which is rare, usually when it comes to our own work we go off it in a matter of weeks!).
Thanks for your thoughts!
Ha ha, that’s so funny, I go off my own work within a matter of weeks often also!
Often I design something for a client and absolutely love it, a month or so later “Hmmm that’s not very good at all” comes to mind about it.
When I design something for myself it’ much worse and it’s lucky if it makes it past a week or so before I start to hate it.
So you know that you designed something really great when you still like it yourself eh
Those cards are fab.
It’s funny isn’t it? Us graphic designers are a fussy lot! But I don’t think it’s completely a bad thing, I mean if we can sit back and critique our own work and strive for perfection it can only make us better designers right (and huge time wasters!!)?
very smart design – nicely fitting your logo…
Nice ideas and classic design.
Hi frank katzer – Thanks glad you like it!
Hi photo christmas cards – We are still pleased! Simple and memorable!
Thank you both for your comments!
Very nice design
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kartki pocztówki bozonarodzeniowe
Great design!!
I have to design a Christmas card or an automotive company, but my boss doesn’t want to use typical generic icons like christmas tree, stars, handshake… etc.
Any suggestions?