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How to write a graphic design brief

When you are starting a new project which requires help from a graphic designer it’s important that the client supplies a full and healthy brief. This brief shouldn’t merely be a shopping list of requirements:

1 x logo
1 x A4 brochure
1 x business card

The brief should inform the designer about the company and its values as well as the objectives of the project. Amends to artwork take up valuable time and can incur extra costs. To ensure that projects are delivered on time and on budget check out the following tips:

Company Profile

Don’t assume that the designer knows all about your business, a brief history along with company values is key to a good brief.


A list of competitors and the company’s relationship with them allows the designer to understand your spot in the market place.


What is the aim of the project, what do you hope to achieve?

Target Market

Have you made it clear who your target markets are and what messages you want them to receive from your company?


What are the timescales for the project. There is no point moaning that the project has over run when you haven’t briefed the designer about the timeline.


Everyone has varying tastes and ideas about what good design is, for this reason it’s always beneficial to provide a few examples of some designs that you like ie websites, brochures, logo’s.

Basically everything that you can think of should be included in the brief, hand over any current literature and scribble over it – explain what works and what doesn’t. If you have a vision in your head of how you think the project should look and work you need to convey this vision as clearly as possible to the designer. This should then ensure the project runs smoothly, sticking to timescales and budgets.

Posted by Lu

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Posted on Friday, March 28th, 2008 at 12:07 pm
Posted In Graphic Design | Tags: ,

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