Eightyone Design Logo

Our Weigh Logo Design and Development

our weigh logo design by eightyone design, Paignton, South Devon

Our Weigh are a weighing scales and measuring equipment retailer based in Torquay, Devon. Our Weigh required their logo to relate to the industry they are in, so audiences would automatically know what the company did from their logo. They also wanted their logo to portray that their professional and fast approach to retail and customer service.

Initial Sketches

Once we have completed our industry and competitor research it was time to start sketching. We don’t hold back during our sketching process and often sketch pages and pages of ideas if the diversity, scope and inspiration is there!

our weigh logo design by eightyone design, Paignton, Devon

After pondering over the sketches we choose three to take forward and develop.

Logo Design #1

our weigh logo design by eightyone design, Paignton, South Devon

Logo 1 is based on the original Our Weigh logo design. We discussed with the client how the current Our Weigh logo from an aerial view looks like it could be a couple of people putting an object on a pair of scales. We further explored this idea to create a mark of a single person placing an object on a scale.

As the logo is quite detailed we have used a simple lower case font to balance the logo.

We experimented with colour settling on dark grey and dark red in the logo to work with the current website colour scheme. The darker grey makes the logo stand out against the white and a darker shade of red makes emphasizes the fast delivery options available to the Our Weigh customers.

Logo Design #2

our weigh logo design by eightyone design, Paignton, South Devon

Logo 2 incorporates the idea of a dial from the inside of a pair of scales. We used these marks to create a ‘W’. This ‘W’ in another colour acts as a separator so the ‘Our’ and ‘Weigh’ can be read as two words.

We have used a particularly contemporary looking typeface, which works well with the almost digital look of the ‘W’.

Again, to work with the website we used a light grey and orange colour scheme for the logo. These colours are particularly contemporary and work well with both the mark and font.

Logo Design #3

our weigh logo design by eightyone design, Paignton, South Devon

Logo 3 utilises the arm of the ‘W’ and the circular shape of the ‘O’ to create a visual representation of a scale.

The arrow also represents pointing your clients in the right direction emphasizing Our Weigh’s focus on customer service  and their knowledge of their industry.

The logo has a rectangular layout making the words ‘Our’ and ‘Weigh’ stand out as two separate words. This layout ensures the logo works well when reproduced at a smaller size. Upper case caps were used to help create a strong and bold logo.

Logo Design Development

The client decided that logo 2 was their favourite. However, they wanted to see some  font development. We were happy to experiment with a selection of fonts and provided our clients with the following:

our weigh logo design by eightyone design, Paignton, Devon

In reflection, Our Weigh prefered the original font. They did, however, ask for the grey colour to be replaced with black. This new colour scheme looks strong and professional and has a high contrast allowing for good legibility.

our weigh logo design by eightyone design, Paignton, South Devon

We then went onto develop the business cards, letterheads and compliment slips for the client, which we believe look particularly striking and memorable.

our weigh stationary design by eightyone design, Paignton, South Devon

What do you think of the Our Weigh logo design and stationary? Do you think the right logo design concept was chosen?

Posted by Lu

Share this: del.icio.us / Digg it / StumbleUpon / Tweet This / Share on Facebook

If you enjoyed this blog article you can subsribe to FREE updates from our graphic design blog by email or RSS

Posted on Thursday, November 18th, 2010 at 10:29 am
Posted In Devon, Graphic Design, Logo Design, News, Portfolio, Print Design | Tags: , ,

2 Responses to “Our Weigh Logo Design and Development”

  • Gareth Coxon says:

    Great to see the process Lu and yes I think the best concept was selected.

    I would have suggested a slightly more rounded font to sit better with the rounded edges of the ‘W’ graphic but overall great work and really nice to see workings and other concepts put forward.

  • Lu says:

    Hi Gareth,

    I’m glad you like the logo and find the workings interesting. I tried using a font with rounded edges but it looked a little ‘cartoony’ – great to see that great minds think alike though!!

    Thanks

    Lu

Leave a Reply