Eightyone Design Logo

Posts Tagged ‘Colour’

Design and Development of Wholesome Life Chiropractic Logo

Friday, April 11th, 2014

Wholesome life Chiropractic Logo design by eightyone design in Paignton, South Devon

Wholesome Life Chiropractic is a friendly, relaxed, local Chiropractic Practice providing top to toe assessments for patients and encouraging a balanced lifestyle.

The Wholesome Life Chiropractic logo had to appear professional, at the same time convey the message of a more relaxed practice, encouraging a balanced lifestyle. The client particularly liked the idea of some kind of tree, leaf, flower or organic element feature in the logo design. (more…)

Design and Development of Journey Booker Logo Design

Wednesday, March 12th, 2014

Journey Booker final logo design by eightyone design in Paignton, South Devon

Journey Booker is an online platform which helps private vehicle hire companies manage their bookings. The company is based in Exeter, South Devon.

The client required a clean and simple logo design which would work well reduced as a small icon and still be recognisable. The client already had a mood board of design ideas and sketches, so we were really able to hit the ground running with this project with the client already completing a lot of research and even homed in on some designs before we were on board. (more…)

Design and development of Amber Human Capital Alignment website

Thursday, October 4th, 2012

Amber Human Capital Alignment website design

Amber Human Capital Alignment is an HR practice geared at helping businesses and leaders of businesses to understand and to implement the right people practices required to get the best out of their organisation. (more…)

Are Pantones Dead?

Monday, May 10th, 2010

Pantone swatches

We recently designed a logo for a long standing client. The project went well and they were very pleased with the result. The time then came to sit down with a pantone book and discuss specific colour options when our client exclaimed:

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A short lesson in colour

Thursday, December 10th, 2009

A lesson in colour

Working with colour in graphic design can be a minefield. Pantones, RGB and CMYK can all be confusing and it is sometimes a very tricky concept to convey to clients. We usually hit this problem full force during the logo design process. The clients shiny new logo design will come packaged as an eps, pantoned and ready to use.

However, due to backlight computer screens displaying RGB approximations for the pantone the colour can look very different on a monitor. To combat this, we also create a version of the logo for web, with an accompanying RGB reference. We try to explain the basics (outlined below) and emphasise that you will always have problems with colour matching across different mediums. (more…)

Our Graphic Design Process – Part 4: Logo Design

Tuesday, April 7th, 2009

Our Graphic Design Process - Part 4: Logo Design

In Our Graphic Design Process – Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we explained our print design process. In Part 4 we will explore our logo design process using examples of a recent logo design project we completed for Wakeham Asbestos (for more information on the project development for Wakeham Asbestos, please see our detailed blog article). (more…)

Our Graphic Design Process – Part 3: Print Design

Tuesday, March 3rd, 2009

Our Graphic Design Process - Part 3: Print Design

In Our Graphic Design Process – Part 1 we outlined the research and development process we go through for all of our design projects. In Part 2 we looked into Our Graphic Design Process for Website Design and in Part 3 we will explain our print design process.

1. Initial Drafts

For print work we use a combination of Photoshop and Illustrator. We then bring together our elements in Indesign. Adobe Indesign is an easy tool to work with allowing us to import graphics from Photoshop or Illustrator and wrap copy around them with ease. If properly set up at the start using a baseline grid, master pages and character / paragraph styles, Indesign can make a large brochure or catalogue design project much easier. Using these tools, you are able to make quick document wide changes to explore ideas and tweak designs. (more…)